The Butterfly Effect
Professor: Minsun Eo
Year: 2021
Type: Branding | Concept Design
Media: Illustrator, InDesign, Photoshop
Project prompt: conceptualize & design a museum.
The butterfly effect is the theory that small actions (butterfly flapping its wings) ripple into larger impacts (a tornado). Inspired by this idea, I thought The Butterfly Effect would be the perfect title for a museum focusing on our impact on pollinators.
The museum explains the importance of pollinators by showing viewers a world without them. It provides a deeper understanding of how human (notably corporate) behavior threatens not only pollinators, but our entire planet we know.
Scroll down to see the ideation process!
Pamphlet
The pamphlet would be handed out at the museum which contains a map, breaking down each room that would teach about the importance of pollinators, what the world would look and taste like without them, solutions, and a green space. Inside reads:
“The Butterfly Effect focuses on the importance of pollinators such as bees, wasps, flies, beetles, butterflies, moths, birds, and bats. What happens if they go extinct? Why is it so important to save the bees? How would our world be altered?
At The Butterfly Effect Museum, viewers get to experience a world post-pollinators. Here, they gain a deeper understanding of how human (notably corporate) behavior threatens not only pollinators, but our entire planet we know.”
Ideation Process
It was important for the logo and branding to represent the concepts of the museum. I began by researching weather patterns and colors, the butterfly effect diagram, and butterfly anatomy in order to truly have these ties visualized.
From there, I played with different iterations of how the logo might look, trying to pull imagery from the research.
Marketing Materials
Social media ad and printed poster, depicting this fictitious museum’s grand opening.
