Ferment 2024

Ferment Newspaper

Client: Ginkgo Bioworks

Year: 2024

Type: Creative direction, brand awareness, graphic design

Media: InDesign, print

We wanted something visitors could take away as a memento/recap of the event and decided on a newspaper. I spearheaded this project from content gathering, creative direction, and designing. Included in it are ads highlighting partners at Ferment, a welcome essay, snippets of articles from Grow magazine, and a science-centered crossword puzzle. When fully opened, the inside acts as a poster, or in a lot of cases, a really cool photo moment!

Ginkgo Ferment Newspaper 2024 – spreads_Page_2.jpg

Ferment Buttons

Year: 2024

Client: Ginkgo Bioworks

Type: Creative strategy, connections, brand awarenss

Media: Illustrator, Photoshop, buttons

Knowing how to start a conversation with someone at a conference can be intimidating. We wanted to combat this by creating conversation starter buttons—each with a topic relevant to visitors at Ginkgo Ferment and within the synthetic biology community. And they worked! In fact, they were such a hit, our visitors wore them to several other non-Ginkgo events.

Note: Half of these buttons were designed by Nina Garcia.

Interstitials (Holding Screens)

Year: 2024

Client: Ginkgo Bioworks

Type: Presentation, Introduction

Media: Figma

Designed around 30 interstitial cards that displayed who was presenting on stage next and created templates based on if it was a panel, lightning talk, or break. Pulled design elements from the newspaper to continue visual themes.