Ginkgo Bioworks: Digital & Print Marketing Materials

Biology has evolved to do things best. Synthetic biology is a field of science that recognizes the potential of engineering biology to create sustainable and useful products and solutions in anything (ex: food, fragrances, biomaterials, pesticide-free plants, therapeutics, etc.).

Ginkgo Bioworks is a synbio platform company that offers services to engineer biology for clients in the industrial, agricultural, and biopharma space.

As a Creative & Marketing Specialist at Ginkgo, I utilized art and design to help make the concept of engineering biology easier to understand. My role consisted of maintaining and establishing our brand, creating design assets, and bringing marketing campaigns to life.

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Print materials (flyers & brochures)
Scientific posters
Digital assets (social media)
Branded data visualization

Print: Flyers & Brochures

Year: 2022–2024

Client: Ginkgo Bioworks

Type: Marketing, brand awareness, print, multi-spread, informative

Media: InDesign, print

Printed handouts are common assets used at conferences and events to effectively communicate Ginkgo’s technology, research, and offerings. I worked closely with the Marketing Team to ensure I designed these prints on brand, and arranged content based on hierarchical importance and clarity.

Scientific Posters

Year: 2022–2024

Client: Ginkgo Bioworks

Type: Data visualization, infographic, scientific display

Media: Illustrator, Figma, print

Collaborated with Ginkgo scientists to efficiently display their research in organized, simplified, and visually cohesive manners. These two scientific posters are examples of many I got to work on—each ranging from as little as 3 feet wide to 8 feet wide. Ginkgo team members used them to present their research and data at science conferences.

Ownership Principles Posters

Year: 2023

Client: Ginkgo Bioworks

Type: Brand awareness, creative freedom, internal communication

Media: InDesign, Illustrator

To cultivate a strong, vibrant internal culture at Ginkgo, I collaborated with the Internal Communication, People, and Caring Team to turn our Ownership Principles into posters. The principles are shared throughout the company—both virtually and physically—to embolden employees.

The poster designs were inspired by the IBM Poster Program, an initiative that elevated internal communications and programs within the IBM company in the 1960s.

Social Media Content

Year: 2022–2024

Client: Ginkgo Bioworks

Type: Marketing, brand awareness, social media, creative strategy, template building

Media: Figma

I helped establish and maintain the design of marketing assets shared on social media (LinkedIn, Instagram, and emails). By defining templates and a cohesive visual language, viewers could easily identify a Ginkgo Biowork post or announcement.

Data Visualization

Year: 2022–2024

Client: Ginkgo Bioworks

Type: Branding, data visualization, art direction

Media: Illustrator, Figma

Data visualization is used everywhere: slide decks, website, handouts, and social media. To ensure data looked cohesive and recognizable to the company, I helped establish and oversee their visual appearance.