Save’m all — Toy Design Branding Concept

Save'm all (pronounced Save 'em all) is a fictitious toy company with the goal of raising awareness and helping endangered/threatened animal species. All profits would donate a portion to organizations dedicated to improving conditions for these species.

The signature look of these toys would be their round shape to reflect the brand tagline “keepin’ them ‘round” (keeping them around on Earth). They would be created from 100% recycled littered plastic. The tags attached to them:

• explain the mission of the company,

• provide fun facts about the animal the toy represents (including how many of that species are left and what their level of endangerment is according to the IUCN Red List), and

• includes a preview of other Save’m all collectable species that also need help.

Included on this page are my branding processes, merch, and a full list of the endangered species Save’m all offers.