THE BUTTERFLY EFFECT

Branding project to design a museum. The Butterfly Effect would be one that visualizes what our future would look like without pollinators.

The Butterfly Effect focuses on the importance of pollinators such as bees, wasps, flies, beetles, butterflies, moths, birds, and bats. What happens if they go extinct? Why is it so important to save the bees? How would our world be altered?

At The Butterfly Effect Museum, viewers get to experience a world post-pollinators. Here, they gain a deeper understanding of how human (notably corporate) behavior threatens not only pollinators, but our entire planet we know.